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Would you like to put your marketing message in front of another 100 qualified prospects or current customers each day? You could reach at least that many, if you'd put that message in the email signatures of not only yourself but also your entire staff. The signature feature is available in almost any email client, including Microsoft Outlook, and is an easy way to put something interesting, provocative or humorous in front of everyone receiving an email from your company.
Chief Executive Boards International member Tim Gase, owner of Peerless Saw Co., has a signature footer that's provocative and a bit humorous at the same time. Tim's company makes circular saw blades for, among others, the sawmill industry. Here's his footer:
NOTICE: It is okay to print this email. Paper is a plentiful, biodegradable, renewable, recyclable, sustainable product made from trees that provide jobs and income for millions of Americans. Thanks to improved forest management, we have more trees in America today than we had 100 years ago.
Consider a company-wide policy and standard for marketing messages in Email signatures. The emails are going out anyway -- they might as well be part of your marketing plan.
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Terry Weaver
CEO
Chief Executive Boards International
http://www.chiefexecutiveboards.com/
TerryWeaver@ChiefExecutiveBoards.com
Other CEBI Blog Articles...
As a business owner, you deserve to be taking maximum advantage of qualified plans available to you. Your qualified plans -- 401(k)s, IRAs, SIMPLE IRAs, etc. are almost bulletproof up to $1 million. If the worst happens to your business, those funds could become your only financial lifeboat. Don't neglect this gift of security from creditors and potential judgments. During the month of September you need to decide whether a Safe Harbor provision for 2012 makes sense for you, and get that election in place.
Many 401(k) plans operate on a calendar year basis, and right now is a good time to reconsider your 401(k) options as an employer. This topic came up in a recent CEBI Local Board meeting. The discussion centered around Safe Harbor provisions, something that must be declared and communicated prior to the beginning of the plan year, and can be changed in subsequent plan years.
Safe Harbor provisions fit into the "fairness" provisions in the 401(k) statute. Congress wanted to make sure owners and executives didn't set up 401(k) plans, forget to tell their employees about them, and then take maximum advantage (in the forms of maximum contributions and company matches) for themselves alone. So the concept of "participation testing" was implemented. Simply described, the "top heavy" and "highly compensated" tests limit the maximum participation of owners and highly compensated employees, proportional to participation of lower-paid workers. You may have had the unfortunate experience of getting a taxable "refund" of your 401(k) contributions after the fact, due to over-contributing.
These participation tests rarely work out so those who wish to max out their 401(k) contributions can actually do so.
Let's also review the allowable maximum contributions (if not limited by participation testing). For 2012, those are $16,500 for most employees, with a "catch-up" provision of an additional $5,500 for those over 50 -- a total of $22,000 annually for that group.
And it's also a good time to point out that a Roth-style 401(k) offering is now available. If you already have plenty of pre-tax deferred income in either a 401(k) or IRA, you can amend your plan to allow participants to designate their contributions as Roth-style, meaning that despite paying taxes on the income now (at historically low tax rates), the income, dividends and growth in net asset value are tax free forever! Of course, the company match contributions, since they're deductible to the company, go into a parallel account that's considered pre-tax.
Whether you're interested on your own account or not, you should amend your plan now to make a Roth option available to your 401(k) participants.
So, how can you make the most of these extraordinary opportunities for yourself as an owner? The Safe Harbor provisions allow you to make company contributions in either of two ways, thereby nullifying all participation testing. Those two ways are:
- A 3% (of salary) match, automatic, across the board, regardless of the employee contribution, for all eligible employees. Eligibility is usually based on a waiting period after initial hire and a minimum number of hours worked in a year, as specified in your plan.
or
- A specific (or better) employer match formula of:
- 100% of the first 3% of employee contributions
- plus 50% of the next 2% of employee contributions
Thus, for an employee contributing at least 5%, the company would match 4%. For an employee contributing nothing, the match is 0%.
In the CEBI meeting where this was discussed, one member said he had done the math, and changing his existing match formula to the Safe Harbor formula would cost him about $30,000 in additional match -- far more than the value of himself and his partner being able to max out their contributions.
A member in another meeting had mentioned that he went to the 3% Safe Harbor option one year, in lieu of pay raises. Now, said the member who had done the matching math, "That's an idea worth looking at." Note that a 3% "raise" through the 401(k) is, in fact more than 3%, considering that both you and the employee also save the combined FICA burden of 15.3%. That saves you 0.23% of salary, and the employee the same amount.
As always, these are ideas, not recommendations. Consult your own legal, benefits and/or tax advisors before taking any course of action, to ensure they are appropriate for your own specific situation.
If you do decide to amend your plan, you haven't a moment to spare -- call your 401(k) fiduciary today and be sure you understand the timeline necessary to get plan changes in place for 2012. You must get your plan amended and provide notice to Safe Harbor-eligible employees not less than 30 days before the new plan year.
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Terry Weaver
CEO
Chief Executive Boards International
http://www.chiefexecutiveboards.com/
TerryWeaver@ChiefExecutiveBoards.com
Other CEBI Blog Articles...
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