Monday, September 5, 2011

Make an Additional 100 Marketing Impressions a Day

Would you like to put your marketing message in front of another 100 qualified prospects or current customers each day? You could reach at least that many, if you'd put that message in the email signatures of not only yourself but also your entire staff. The signature feature is available in almost any email client, including Microsoft Outlook, and is an easy way to put something interesting, provocative or humorous in front of everyone receiving an email from your company.

Chief Executive Boards International member Tim Gase, owner of Peerless Saw Co., has a signature footer that's provocative and a bit humorous at the same time. Tim's company makes circular saw blades for, among others, the sawmill industry. Here's his footer:
NOTICE: It is okay to print this email. Paper is a plentiful, biodegradable, renewable, recyclable, sustainable product made from trees that provide jobs and income for millions of Americans. Thanks to improved forest management, we have more trees in America today than we had 100 years ago.
Consider a company-wide policy and standard for marketing messages in Email signatures. The emails are going out anyway -- they might as well be part of your marketing plan.

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Terry Weaver

Chief Executive Boards International

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